Uniquely British

10,000 books delivered on time, on budget and exceeding expectations

Uniquely British is a 224 page, full colour, case bound book with dust jacket, celebrating an historic 12-month period for the British Monarchy and The Household Cavalry, beginning with the Wedding of The Duke and Duchess of Cambridge in April 2011 and ending with the Queen’s Diamond Jubilee celebrations in 2012. It contains over 300 images, most are previously un-published and many taken by Tricorn Books.

We are proud to be associated with The Household Cavalry by supporting this prestigious landmark publication. Priced at £29.95 with discounts available for bulk and corporate orders.
The book is available from the HCav foundation website http://www.hcavfoundation.org

Gail and Dan of Tricorn Books, being introduced to HRH Princess Royal at the launch of Uniquely British, Grosvenor Hotel, London.
Horse and Country http://www.horseandcountry.tv/news/2012/07/17/book-household-cavalry
Daily Express - http://www.express.co.uk
The News; Portsmouth - Everybody called me m'am
Mail on Sunday - http://www.dailymail.co.uk
A Uniquely British Story
Working with the Household Cavalry is just that – uniquely British and a very different experience. Having just delivered 10,000 books that have been received with delight, on time, on budget and according to plan, it has proved not only a successful and rewarding experience but also a privilege and absolute pleasure.

The aim of the Household Cavalry in producing a book was very clear; to make the most amount of money with the least amount of risk for their newly created charitable Foundation. 3 options had been identified as potentially viable ways forward. The first route was via a traditional publisher, who would upfront the cost, take control, reap most of the rewards and offer back around 10% of the cover price to the Foundation; second to go Print on Demand to remove the financial investment but compromise on expectations and quality, or thirdly, to look at publishing the book independently where the Cavalry would pay for a service, retain control and keep all the proceeds. We were approached as a potential third option.

A couple of days after the Royal Wedding last year, we got a phone call that made us stand up and almost salute. It was from a captain of the Household Cavalry asking for details about publishing a book about the regiment, using some unique photography they had of the Royal Wedding and from behind the scenes. After picking ourselves up from the floor, and not quite knowing whether the enquiry was genuine, we responded with suggestions, ideas, a proposal and then a meeting – just to chat and offer an insight into the process of independent publishing for the Household Cavalry to maximise revenue on book sales.

Then it was summer and all went quiet, and it was not until the autumn when this was back on their agenda, and the line of enquiry had been upped a notch or two in terms of importance and urgency.

At this stage the Household Cavalry had just about every publisher in the country knocking on their door in pursuit of this unique opportunity. But not many of those could offer what we could, which is a truly comprehensive, cost effective and personal publishing service that includes professional photography, experienced design, marketing expertise, publishing know how, print and print management, project management with ultimate flexibility, on their terms, and most importantly, to produce a substantial and sumptuous book, in keeping with their exceptional standards and meet, if not surpass, their expectations, that would have the potential to generate an enormous amount of money for charity. We knew we could deliver this – what we had to do was prove it to the Household Cavalry.

We worked with the Commanding Officer and one other officer initially, in pulling together and fine-tuning a brief, specifications, costings and schedule of works that would form the basis of our contract; it wasn’t until the CO signed the contract at the beginning of 2012 that we were officially assigned to the job.

An ‘Opps’ room was established at the barracks in Knightsbridge as our HQ, several officers were deployed on the project and our schedule was put into place.  The first, and most pressing job was to locate and collate photography of events since, and including the Royal Wedding, and to ensure all future events the Cavalry were engaged in were covered by at least one professional photographer, which meant either ourselves or freelancer, Julian Calder, who had been covering HCav. and Royal events for the last 25 years.

Our role wasn’t passive, i.e. obtain the files, lay them out and print them; we had to lead the project, often dragging the team to deadlines and decisions. We had to remain focused and diligent, and take responsibility, ensuring that all the Ts were crossed and Is dotted at every stage. Furthermore, we had to work with an organisation, its decision makers and officers that quite possibly has one of the highest profiles and pedigrees in the country.
Print and print management is a crucial aspect of any production and in this case required endless discussion, investigation and testing to find the optimum specification, process and materials to produce a book of high quality that also represented good value. Whilst for a print job of this size, the Far East might be the immediate place to go, it was important for us to be able to work closely and in collaboration with a printer; already having an excellent working relationship with a company in Northern Ireland, allowed us to develop the product with confidence.

Like any project or plan, things get done and ticked off when everyone is happy: concepts, design, layout; photographic selection, editing, shoots; writing, captions, copy editing, proofing; amends, corrections, amends, corrections; intro, foreword, credits; colours, papers, materials; covers, endpapers, dust jacket; funding, sponsorship, endorsements, partners; acknowledgements; more amends, corrections, amends, corrections; marketing, distribution, sales. It was through a lot of hard work from ourselves, traveling up to Knightsbridge for meetings and photo shoots, plus from the dedicated officers at the other end that we pulled the book together, and it was through organisation and effective communication that the project went according to a well devised and executed plan.

Whilst the experience initially felt a bit like a ‘David and Goliath’ type scenario, it is evident that being able, skilled, flexible, willing, intelligent, enthusiastic, mature and ‘can do’ professionals is actually what makes ‘Goliath’.

10,000 books have been delivered to the Household Cavalry, on time, on budget, exceeding expectations, by Tricorn Books!

Uniquely British tells the story of an organisation that since 1660 has excelled on the field of battle and on state ceremonial occasions. Written and edited by the Household Cavalry themselves, this is the official look behind the scenes of one of the most iconic and recognisable British institutions. From the Royal Wedding of  Their Royal Highnesses The Duke and Duchess of Cambridge in 2011, to Her Majesty The Queen’s Diamond Jubilee celebrations in 2012, the ceremonial and operational roles of the Household Cavalry have been brought to life by this, their story of a remarkable year.

“The Household Cavalry is as much a part of the weft and warp of London as Big Ben, black cabs and red buses. Notwithstanding their 350 years of service to this country as soldiers, The Life Guards and The Blues and Royals – whether in statuesque stillness on Whitehall or riding down the Mall in their pomp – are loved and admired by Londoners and visitors alike as an iconic feature of this great city. This book amply demonstrates why.”

Boris Johnson, Mayor of London
The Household Cavalry has always ridden, marched and stood closest to the Monarch ever since its foundation in 1660. Famous world-wide for both outstanding pageantry and gallantry on the battlefield, this book is an unforgettable portfolio of more than 250 colour and black-and-white images capturing the hard work and preparation that goes into these extraordinary events. Throughout we are shown the unique dual role of the Household Cavalry as both a fully operational military regiment and a key constituent in royal and state ceremonial events.

Written by serving officers and soldiers of the Household Cavalry, this fabulous book is the official version of the remarkable events that took place during 2011 and 2012. It embodies the very best of British heritage and tradition, and reflects the high standards of excellence that we have come to expect from The Household Cavalry, whether on ceremonial duties in London, or on the Front Line in Afghanistan. It is a story of dedication and devoted service to Queen and Country, and one that is, Uniquely British.